Tessera is experienced in the art of integrating brand
positioning, messaging and creative delivery to maximise the clients
return on investment.
We manage the "palate" of communications
skills advertising, sponsorship, public relations, customer
hospitality and direct marketing optimising their impact
at point of delivery.
In business-to-business marketing communications,
we have developed techniques that have produced powerful results
through the construction of high impact programmes. We have a
track record not just in building awareness and preference among
our clients stakeholders, but also in achieving their emotional
commitment and loyalty.
Tessera provides counsel that enables management to make effective use of communication in achieving its marketing goals. Our approach is clearly defined: the provision of objective strategic advice designed to add value to the performance of a clients business.
We have achieved measurable, positive outcomes for
clients in a variety of industries, solving reputation problems,
building brand image, improving employee motivation, establishing
leadership profiles for top executives, and organising communication
activities within companies for greater effectiveness.