Public Issues Management
Tessera Issues Compass™ offers clients a means
of monitoring and assessing public issues. It is a tool designed to
help companies anticipate issues, measure their potential business impact
and take pre-emptive action. The approach encourages foresight but at
the same time roots issues scanning firmly into an accountable, results-oriented
framework related to business priorities.
We believe that our methods reflect the real issues management needs
of companies: they avoid turning issues management into an academic,
intellectual pursuit with limited commercial relevance. At the same
time, they facilitate early warning to anticipate and deal with public
issues before they develop into threats to business continuity.
We believe issues management should not be over-concerned with long-range
trends that are usually too hard to call, but should concentrate on
those that have the potential to affect the business within a reasonable
period of time.
The Tessera Issues Compass™ provides a framework to guide research,
conduct analysis and shape corporate policy. It can help assess the
consequences likely for different action plans, as well as help clients
prioritise and allocate resources.
Our experience has spanned some of the most sensitive business sectors,
including pharmaceuticals, power generation, tobacco, oil and petrochemicals,
biotechnology and the food industry.
The knowledge and understanding to construct realistic, plausible scenarios
is at the heart of Tessera’s crisis and issues management work. Our
consultants combine the ability to visualise the path that public pressure
may take in the event of different problems becoming live threats. |
Emergency Management
Complementing our issues management consulting
experience, we have developed a proprietary framework to guide management
decision-making in an emergency. Tessera Emergency Navigator™ is designed
to enable clients to make decisions under stressful conditions. Its
application will help managers:
- establish the facts of the situation
quickly yet accurately, saving valuable time in the critical early phase
- develop a strategic response that
protects the public and the company’s reputation
- carry out technical and reputation
tasks simultaneously
- anticipate consequences of actions
before they are carried out
Tessera Emergency Navigator™ is supported by a
highly interactive training method using the latest simulation techniques.
This "full immersion" approach, using realistically researched
scenarios, creates the essential level of awareness and motivation to
prepare crisis teams for the real event.
Practical simulation experience can make a huge difference in a real
emergency. Trained teams perform faster and more effectively.
Knowing the risks, having a well co-ordinated response and an open and
honest communications strategy, will go a long way towards minimising
damage to a company’s reputation and maintaining consumer confidence
and trust in its brand.
Participants in Tessera’s training sessions
have the opportunity to:
- be challenged by a dramatic, realistic emergency scenario
- sharpen their personal emergency management skills and
those of the team
- discover more about other team members - vital when making
decisions as a team under stress
- gain valuable insights from other companies’ experiences
- be guided through the Tessera Emergency Navigator™ decision-making
framework for handling emergencies
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