Tessera is active in training executives in global companies to understand
communications skills and their value in business problem solving. Our
seminars are designed to cover the full range of professional communications
skills, and are tailored both for communication specialists and for
general management with responsibility for the function.
We work in conjunction with several leading training and educational
organisations, including the Thomson Foundation for journalism and media.
Expert professionals, journalists and communications practitioners lead
the courses. The programme runs as an in-company module, although subject
to demand, "open access" workshops are organised for individuals
from different organisations.
The programme focuses on four areas:
- Strategic planning methods needed to develop effective
international reputation management programmes. Guidance will be given
on setting objectives and strategies, prioritising actions, anticipating
reactions, and design of measurement approaches.
- Technical communication skills including creative
media relations, crisis management, sponsorship and contributions and
- Best practice benchmarks pinpointing a variety
of reputation management themes such as social responsibility, environmental
responsibility and perception alignment.
- Team development: the programme emphasises interpersonal
and team building abilities using instruments such as the Myers-Briggs
Type Inventory questionnaire and exercises related to improving sensitivities
to people's preferences and adapting messages as appropriate.
The courses focus on the skills and thought disciplines required to
manage and monitor communications activities across markets and business
or product sectors.